What Is a Header Bidding Wrapper and How Header Bidding Works in Programmatic DOOH (AdQuick)

Real-time bidding is an important part of the modern programmatic advertising process. In a nutshell, programmatic advertising and real-time bidding ensure that consumers receive relevant, targeted advertisements as soon as they click on a webpage. Plus, they enable advertisers and marketers to bid for publishers’ ad inventory through a near-instantaneous, automated bidding process. […]