What hinders the adoption of programmatic buying in Audio, DOOH, VR and Gaming (ExchangeWire)
Newly digitised programmatic channels, such as audio and digital out-of-home (DOOH) offer far more accuracy and accountability in comparison to their traditional counterparts, yet many advertisers are still looking to draw direct comparisons to display in terms of measurement and functionality. […]
Tue, Mar 3, 2020 at 5:37 PM