What are out-of-home advertising joint ventures; risks and benefits (examples of COO, Lamar and JCDecaux) (Billboard Insider)

An out-of-home advertising joint venture is when two partices agree to jointly operate an out of home company or one party agrees to retain ownership of out of home assets while delegating to another party responsibility for operating the assets. When does a joint venture make sense. (1) When one party is capital constrained. […]