What Albertsons is looking to learn from its test run of in-store digital displays in two markets (Modern Retail)

By Mitchell Parton. Liz Roche, vp of media and measurement for Albertsons Media Collective, the grocer’s retail media network, admits she doesn’t know exactly what the future of in-store retail media will look like. That’s what her company is working to find out in the coming months. […]