West Virginia Thinks Twice About Highway “Sponsorships” (Billboard Insider)
Selling commercial “sponsorships” on the highway right of way (rest areas, welcome centers, roads, and vehicles) wouldn’t work in West Virginia, says a new report. “The sponsorship program is neither feasible nor practicable for the (West Virginia) Division of Highways,” concluded an independent study commissioned by the state. […]
Tue, May 14, 2019 at 12:28 AM