Warc: Measurement issues hit TV, Nielsen blamed
NEW YORK: Falling TV audiences have turned the spotlight on measurement companies, with some broadcasters accusing them of failing to keep up with changing viewing habits. The Financial Times noted that falling ratings had been a feature of recent financial results. […]
warc.com
Tue, Feb 24, 2015 at 6:18 PM
Tue, Feb 24, 2015 at 6:18 PM