Warc: Digital boosts UK’s outdoor ad sector
LONDON: A strong fourth quarter and increased digital inventory helped push the UK's out-of-home advertising sector over the £1bn mark for the first time in 2014, latest figures show. The Outdoor Media Centre (OMC), the trade association for outdoor media owners, said that revenues were up 6.1% in the last quarter of the year, to reach £300m, while over the year as a whole, growth came in at 3%. […]
Thu, Feb 19, 2015 at 11:12 PM