Wall Street is forcasting a lower growth rate for OOH ad spend through 2027 (Billboard Insider)

Morgan Stanley and JP Morgan project US out-of-home annual ad spending to grow by 2-3% over the next two years, down from 4.5% growth in 2024. Billboard Insider’s take:  Wall Street is projecting US out of home advertising industry revenues will grow at a rate which barely exceeds the 2-2.2% annual inflation forecast. […]