Walgreens’ ill-fated Cooler Screens partnership reveals in-store retail media challenges (EMARKETER)
by Rachel Wolff . Mediocre technology and outdated store infrastructure doomed Walgreens’ partnership with smart screen provider Cooler Screens, according to a Bloomberg report. That forced the former to halt its in-store retail media push, leading to a costly legal battle between the two companies. […]
Thu, Jan 30 at 7:22 PM