UK OOH market: VW motorway ads activate by scanning cars’ number plates (The Media Leader)

Ella Sagar. I-media, the motorway service out-of-home advertising specialist, has launched ad campaigns for four motor brands using Automated Number Plate Recognition (ANPR) to trigger dynamic digital ads in real-time. The campaigns for Peugeot-Citroen, Volkswagen, Toyota and Lexus use real-time data to target specific drivers of a competitive set of car brands. […]