VIOOH CEO names real-time, cross-border, multi-channel buying and AI as major trends in DOOH advertising (Marketech-APAC)

by Jean-Christophe Conti. The out-of-home (OOH) advertising industry is witnessing two parallel changes: key global trends are reshaping the programmatic landscape, and AI is fundamentally reimagining what’s possible. Together, they’re changing how we plan, execute and measure campaigns in the physical world, turning OOH from a supporting player into a hero media channel. […]