Unibail-rodamco-westfield And Quividi Partner With Pandora And Aldo To Prove The Impact Of Targeted Dooh On Attention Time And In-store Sales
UNIBAIL-RODAMCO-WESTFIELD AND QUIVIDI PARTNER WITH PANDORA AND ALDO TO PROVE THE IMPACT OF TARGETED DOOH ON ATTENTION TIME AND IN-STORE SALES New York, NY (November 13th) –Unibail-Rodamco-Westfield’sBrand Ventures division and Quividi, the global leader in audience and content analytics for Digital Out Of Home and Visual Retail, conducted a pilot campaign last month, proving that delivering targeted ads on the URW Network not only drives a higher ad attention time but also increases conversion with an impact on in-store sales.The two partners recruited two legacy tenants - Aldo, the international Canadian shoes and accessories manufacturer and retailer and PANDORA, the Danish premium jewelry manufacturer and retailer - which provided multiple targeted creatives as well as a piece of generic brand creative. […]
Thu, Nov 15, 2018 at 9:48 AM