UK shoppers move towards ‘digitally accompanied’ shopping experience in physical stores: study (Internet Retailing)
As well as using mobile and tablets in store, a further 15% of surveyed UK shoppers choose to accompany this experience with digital signage, kiosks and interactive screens, finds the latest research by Navigating Modern Retail, which polled 2,000 UK consumers to track ever-changing consumer shopping behaviour. So what are they doing with these devices? […]
Wed, May 23, 2018 at 4:53 PM