UK retail media and DOOH ad spending up 12% in 2023: IAB/PwC data (Marketing Week)
By Molly Innes,Senior Reporter at Marketing Week. Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC. Indeed, retail media spend grew 12% in 2023 to £283m, as advertisers looked to tap into first-party data ahead of the crackdown on cookies. […]
marketingweek.com
Wed, Apr 24 at 6:44 PM
Wed, Apr 24 at 6:44 PM