UK OOH ad revenue up 277% in Q2 2021 year-on-year (Outsmart)
OOH revenue for April to June 2021 increased 277% year-on-year, the strongest quarterly growth ever recorded by the medium and generating total revenues of £198m. Traditional and digital Out-of-Home revenues increased by 339% and 247% respectively. Digital’s share of revenue was 63%, and this remains significantly higher than its pre-pandemic share (53% in Q1 2020). […]
Sun, Sep 12, 2021 at 6:35 PM