UK grocery chain Iceland Foods plans to to add thousands of digital screens to its Iceland and Food Warehouse shops by the end of 2025 (Retail Gazette)

Iceland is set to ramp up its retail media proposition via a new partnership with marketing agency GIG Retail. GIG Retail will allow Iceland to incorporate non-endemic brands to roll out campaigns for the supermarket’s shoppers, with its first campaign with Smart Energy GB already live on the retailer’s website. […]