Transit systems adopt audio ads and text-scroll messaging as new sources of non-fare revenue (Billboard Insider)
A growing number of transit systems are signing deals for audio ads and text-scroll messaging as new sources of non-fare revenue. The sales pitch is similar to other out of home platforms: low cost-per-thousand (CPM) rates for ads that target hard-to-reach mobile consumers. In November, Metro bus riders in Washington, DC, began hearing 15-second ads for the intra-city Megabus service. […]
Wed, Dec 5, 2018 at 7:01 PM