This ex-Landmark and ex-Trailhead executive says the OOH industry ‘fails miserably’ at maintaining its (billboard) assets (Billboard Insider)

Rob Macmillan. If you are reading this and disagree with me, next time you are out driving, look at the billboards you pass by, I mean really look. Not at the creative or lack thereof (that’s a conversation for a different time), but at the asset itself. […]