These retail media adtech players are vying for Criteo’s business (Adweek)

By Kathryn Lundstrom. Criteo works with more than 200 companies to build retail media businesses on top of ecommerce sites and across the web. That scale has made it a giant in the industry over the last several years, especially as competitors like CitrusAd and Microsoft-owned PromoteIQ have wound down operations, industry sources told ADWEEK. […]