The revival of out of home advertising: Kinetic’s Stuart Taylor talks with City A.M
“It’s a real period of transformation, and that’s because of a reduction in static, classic panels – paper and paste or vinyl – and the introduction of screens,” says Taylor. “You can show more than one advert at a time and they’re easier to maintain. You don’t have to pay a bloke with a bucket and a ladder to put a new banner up every time – you just ping it over. […]
Tue, Oct 11, 2016 at 12:44 AM