The retail media evolution and its uncertain future: insider opinion (Podcast, 50:23 by DIGIDAY)

Kristi Argyilan has spent the last decade building out retail media businesses at the likes of Target, Albertsons and now Uber. She’s seen the RMN boom from the early aughts of in-store shopper marketing tactics to what it is today, a fast-moving landscape built on programmatic media buys and off-site ad opportunities. […]