The never-ending debate about audience measurement in OOH: Counting Devices ≠ Measuring Audiences

Home › Raw News Feed › The never-ending debate about audience measurement in OOH: Counting Devices ≠ Measuring Audiences

Sunday, February 1 Sun, Feb 1

The never-ending debate about audience measurement in OOH: Counting Devices ≠ Measuring Audiences

Euan Mackay, CEO at Route Research. Using counting devices near a site is not equivalent to measuring audiences seeing an ad. At best, that’s an oversimplification. […]

linkedin.com
Sun, Feb 1 at 6:48 PM

Permalink

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.

The DOOH industry’s global news monitor

Sunday, February 1 Sun, Feb 1

The never-ending debate about audience measurement in OOH: Counting Devices ≠ Measuring Audiences

Effortless global DOOH news tracking: