The Importance of Value Props for the End-user

By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Before the anti- marketing folks throw out value propositions as something just taught at the hallowed halls of institutions like Harvard Business and the Warton School, please hear me out. File this topic and article under “necessity is the mother of invention” and not just an academic exercise. […]