The Drum: Why Super Bowl 2015 gave us a preview of the digitally-driven TV future
The Super Bowl has always been a TV advertising showpiece. Recently, there has been a shift towards a more digital approach through seeding creative pre-game on social media, using digital interactivity to alter TV creative (for example 2013’s Coke Chase) and in-game second screen ‘real-time’ marketing. […]
thedrum.com
Tue, Feb 3, 2015 at 3:06 PM
Tue, Feb 3, 2015 at 3:06 PM