The Drum: Marketing mergers and acquisitions: Who’s going to be buying who in 2015?
Let’s start with outdoor, which is enjoying a bit of a renaissance. Two of the last deals of 2014 were VC house Searchlight Capital Group acquiring – for an undisclosed sum – outdoor specialist Ocean Group; and Dentsu Aegis’ purchase of Brazil’s leading outdoor operator OOH Plus, folding it into its Posterscope group. […]
Wed, Jan 7, 2015 at 11:54 PM