The DOOH market isn’t as automated as buyers want; and other insights from industry observers (AdExchanger)

Over the years, digital signage – in airports, elevators, gas stations, gyms and on public transit – has gone from novelty to the norm (though it’s still a minority of the market). As people moved around less during the pandemic, spending in the channel plummeted. But like a phoenix rising from the ashes, DOOH has reemerged as a growth channel. […]