The DOOH advertising measurement guide is released not by an OOH trade body but by an online advertising association – IAB (Media Post)

by Joe Mandese. Interestingly, the just-released "Digital Out-of-Home Measurement Guide" was not published by either the OAAA (Out-of-Home Advertising Association of America) or the DPAA (Digital Place-based Advertising Association), but a trade association normally associated with online media, the IAB (Interactive Advertising Bureau). […]