The #CannesLions @DPAAglobal Curated Experience

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, continues to show that even the most powerful digital media are major beneficiaries of in-person conversations and networking. According to WPP Media, global digital out-of-home is forecast to grow 9% annually and represent 43.9% of total OOH revenue by 2030, reaching USD 31.4 billion. […]