The digital board ads are virtual, but for some NHL fans, the irritation is real (CBC)
The ads are dynamic and can change rapidly during the broadcast — much to the chagrin of viewers at home like Warrington, who find the visual transitions distracting when play is on. "Maybe I'll get used to it, but so far it's hard to watch," he said. Virtual ads generate more revenue Michael Naraine, an associate professor of sport management at Brock University in St. […]
Tue, Nov 8, 2022 at 12:14 AM