Talon Outdoor: Why DOOH needs its own programmatic tech, rather than the one retrofitted from online advertising (IAB UK)
Despite the injection of the online players’ technology into DOOH, their current offering of ‘programmatic guaranteed’ buys are actually a fixed buy inventory ahead of time. So, it is fundamentally not offering the flexibility of planning and execution of a responsive, personal campaign that advertisers are used to. […]
Tue, Jul 14, 2020 at 6:44 PM