Study confirms more people are seeing OOH ads as they spend more time out of home (AdWorld)
The ROI TGI 2022 R2 data confirms that OOH is especially good at reaching elusive young, urban, upmarket audiences. 63.1% of Irish adults recall seeing at least one form of OOH advertising in the past week, rising to 70.2% in Dublin (Index 111), 75.3% of 16-24s (Index 119) and 67.5% of ABs (Index: 108). […]
Fri, Nov 4, 2022 at 12:11 AM