Stephanie Gutnik on DOOH-bai: SGI Dubai 2015 and Digital Signage in the UAE
The United Arab Emirates is situated in the Middle East, a region brimming with tradition and traditional advertising. Out-of-home is plentiful, especially in Dubai where large format signs spanning blocks and storeys are used to hide construction sites from passing traffic. In stark contrast to the old, Dubai is all about the new, the first, the biggest. […]
Mon, Jan 19, 2015 at 11:52 AM