Some marketers see OOH as a way for brands to weather economic slowdown (Performance Marketing World)

by Sarah Dennis. Our expert panel dissect the latest AA/WARC results and the implications for performance marketers in 2023 and 2024. Barry Cupples, Group CEO, Talon: “What makes OOH so advantageous for advertisers is that it is a truly omnichannel medium – it can work alongside other channels, such as social media, in a seamless and targeted way as part of integrated campaigns. […]