Smart Shelters Connect Street Campaign with Web Traffic Initiatives

JCDecaux partnered with a leading mobile partner to enhance the impact and reach of Curacao Tourism’s Out-of-Home campaign in both Chicago and New York. To measure ad exposure, a geo-fence of .1 mile was placed around each OOH asset in both markets. Click Through Rate (CTR) was tracked by the mobile campaign, driving users to Curacao Tourism’s landing page. […]