Shift to hyper-local geolocation among key themes in OOH in 2024 (The Media Leader)
Maria Iu, Deputy editor at The Media Leader. A new study by GroupM estimated that UK OOH grew 8% in 2023 amid continued investments into new inventory by media owners. The five themes are: real-world power; real-time resonance; hyper-local geolocation; proof of purpose; and resurgence of humour. […]
the-media-leader.com
Wed, Jan 31 at 9:32 AM
Wed, Jan 31 at 9:32 AM