Selling My Billboard Lease – The How and the Why

Whilst most traditional ad mediums saw a sustained decline in demand during 2018, out-of-home (OOH) media bucked this trend. In fact, the global OOH spend increased by 4.6% last year, and whilst this growth was largely inspired by digital media, it’s interesting to note that traditional adverts still account for an estimated 63% of the total amount invested by marketers. […]