Retail Media Network (RMN) Malaysia wins exclusive rights to manage in-store advertising in all 22 of AEON BIG’s hypermarkets (Marketing-Interactive)

RMN will take on sole rights to manage a range of in-store advertising formats, such as shelf banners, header boards, home shelf media, and shelf strips, alongside digital screen placements in high-traffic locations. The rollout is part of AEON BIG’s broader ambition to refresh its in-store experience while opening up new value for brands and customers. […]