Recreation retailer REI’s digital billboard campaign increases store traffic
Wouldn’t you agree that a 3.6X increase in store traffic constitutes success for a digital billboard campaign? REI – the nation’s largest consumer co-op and specialty outdoor retailer used 1st-party data to reach loyal customers and new prospects through digital out-of-home (DOOH) and mobile media, driving a 14% increase in brand awareness. […]
Thu, Mar 8, 2018 at 5:58 AM