The Drum: Publicis brings OOH media buying in-house
Publicis Media has migrated all out-of-home buying to the jurisdiction of its in-house agencies with immediate effect, drawing a 27-year relationship with Dentsu’s Posterscope to a close. Why did they do it? Publicis believes that only by taking direct control of all out-of-home (OOH) planning and investment can it offer clients a true end-to-end solution. […]
Tue, Jan 12, 2021 at 6:28 PM