Programmatic OOH CPMs are higher than average OOH CPMs, and slightly on the rise (Billboard Insider)
Highlights from the Place Exchange's H2 2023 Programmatic OOH Trends Report: Out-of-home programmatic CPMs grew from $7.14 in the first half of 2023 to $7.24 in the second half of 2023. Billboard Insider notes that this is above the average cpm of about $5 for the out-of-home industry as a whole. […]
Thu, Feb 1 at 10:47 PM