Programmatic DOOH which is at a nascent stage in India has almost 6% share in the current DOOH pie but is expected to significantly grow by 2025 (Media4Growth)

Jayesh Yagnik, CEO, MOMS Outdoor, says, “DOOH will continue to be the growth driver with its big bright displays. Along with Destination DOOH, digital displays are continuously growing on road across markets. We estimate that DOOH screens have grown from 26k+ in 2020 to 57k + in 2021 to 90k + in 2022. […]