Data from programmatic DOOH platform Vistar Media shows effectiveness of campaigns that ran through Vistar platform in 2022 (Vistar Media)

In the US market, billboard advertising within Vistar’s campaign activations in 2022 drove a: Lift in awareness on 72% of campaigns; Lift in consideration on 82% of campaigns; Lift in intent on 79% of campaigns; Lift in foot traffic on 67% of campaigns; Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications. […]