Programmatic API provider Kevel Relay integrates with DOOH SSPs Magnite, Hivestack and Place Exchange (Exchangewire)
With these integrations, Kevel Relay gives out-of-home media owners the ability to sell their inventory programmatically without giving up control or transparency over the auction. Programmatic DOOH transactions are still characterised by waterfall bidding methods and reserving spots in the loop for specific advertisers or demand partners. […]
Mon, Nov 7, 2022 at 3:23 PM