MediaPost: A bright spot: political ad spending on OOH is headed for a record
Kantar tracking service says political spending on out-of-home ads was up 75% in the first four months of 2020 compared to the same period of 2018. This uptick fits into a broader context: Political-ad spending has not been derailed by the pandemic. Contested primaries, partisan passions, and the presidential race are pushing an extended and well-funded election cycle. […]
Thu, Jul 2, 2020 at 11:11 PM