Peroni Invites England Fans to Down Their Sorrows With “Three Leoni” (The Drum)

By John Glenday. Italian beer brand Peroni has marked the titanic clash between England and Italy last night at Wembley with the release of a tongue-in-cheek ad campaign. Rebranded as Leoni – Italian for lion – the brand is courting English drinkers with ‘Three Leoni’ in a bid to instill a spirit of European harmony. […]