Path to purchase: OOH or POS? (Media Update)
The advertising strategies behind POS and OOH are very similar – with both, your aim is to grab attention, deliver a punchy message, and mould purchase decision-making in a short space of time. OOH is good at wining over audiences ‘on the go’ and making a strong first impression within the window period of 3 to 5 seconds before the consumer’s mind wanders. […]
Mon, Apr 24, 2017 at 6:02 PM