Outsmart and IPAO publish a programmatic direct trading standard for the out-of-home industry
OpenDirect (OOH) 1.5.1, is a standard that builds on the IAB Tech Lab’s OpenDirect common structure, with an extension for media owners and buyers to connect and transact inventory in an OpenDirect-compliant interface. For media owners, this means that they can make guaranteed inventory available in a programmatic marketplace. […]
Wed, Jun 3, 2020 at 3:42 PM