Outdoor media owners unite to develop an Audience Measurement system for Digital Out-of-Home (source – JCDecaux)
The world’s largest international outdoor media owners – APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux are working together to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]
Tue, Jan 13, 2015 at 5:11 AM