Outdoor advertising is reaching its big bang moment (Campaign)
Out-of-home is reaching its 'big bang' moment as technology, data and infrastructure are now seamlessly coming together, writes Glen Wilson, the managing director at Posterscope. The fact that out-of-home, in its entirety, continues to deliver more than 90% reach and three hours spent in its company every day, underlines its importance and resilience in a transforming media landscape. […]
Thu, Jan 11, 2018 at 12:32 AM