Out-of-home medium is better positioned today than 5 years ago: Clear Channel Outdoor CEO (Billboard Insider)
First and foremost, we’re the last mass visual medium so if you’re looking for maximum reach and particularly maximum reach efficiently we’re it. Linear TV can’t deliver that other than a few events each year…A second thing is data analytics are coming our way. […]
billboardinsider.com
Wed, Mar 6 at 10:54 AM
Wed, Mar 6 at 10:54 AM